Slender shrubs up to 4 meters high; stems terete, subquadrangular toward tip, densely hirsute, the hairs spreading, up to 1.5 mm. long, sordid, the lower portions glabrate, gray, minutely roughened by the scars of the fallen hairs, the lenticels minute, elliptic, 0.5 mm. long, inconspicuous; leaf blades elliptic-oblong or broadly oblanceolate, 12 to 28 cm. long, 4 to 9.5 cm. wide, slenderly or shortly acuminate, narrowed at base and decurrent on the petiole, subcoriaceous, entire, the upper surface drying brownish green, sparingly hirsute, the hairs up to 1.5 mm. long, ascending, the costa and lateral veins (10 to 14 pairs) flat or slightly raised, inconspicuous, densely hirsute-pilose, the hairs spreading, up to 2 mm. long, light brown, the lower surface drying slightly lighter than the upper, the pubescence that of the upper surface except that the hairs are slightly shorter; petioles (unwinged portion) 3 to 15 mm. long, hirsute-pilose; spikes terminal, solitary or several, sessile or subsessile, up to 6 cm. long, about 8 mm. broad, the rachis glabrous or bearing a few minute, inconspicuous hairs; bracts rhombic-ovate, 5 mm. long and 4.5 mm. wide, obtuse or rounded at apex, coriaceous, subappressed, sparingly hirsute toward tip, otherwise glabrous, the margins of the upper half sparingly ciliolate, the costa excurrent, ending in a small mucro, both costa and lateral nerves (2 pairs) rather prominent and strongly indurate at base; ocelli usually 6, elliptic, dark brown, 1 mm. long and 0.75 mm. wide, closely crowded or even overlapping; bractlets ovate, oblique, 4 mm. long and 2 mm. wide, acuminate, glabrous or sparingly puberu- lous toward tip, subcarinate at base; calyx glabrous, 7 mm. long, the posterior segment narrowly ovate, 4 mm. wide, acute, the anterior pair lanceolate, 2 mm. wide, acuminate, the lateral pair lanceolate, 1.5 mm. wide, acuminate, all of the segments striate-nerved and incon- spicuously scurfy at tip, the costa more prominent than the lateral nerves; corolla scarlet, papillose-puberulous, 7 cm. long, the tube straight or sometimes slightly curved, subcylindric, about 2 mm. broad at base, 6 mm. broad at mouth, the upper lip elliptic, 24 mm. long and 8 mm. wide, bilobed, the lobes triangular, 10 mm. long and 5 mm. wide at base, slenderly acuminate, the tips spreading, the middle lobe of the lower lip spreading, oblong-elliptic, 27 mm. long, 7 mm. wide, acuminate, the lateral lobes 6 mm. long, partly adnate to the upper tude, July 29, 1936, by Oscar Haught (No. 1948). Haught's No. 2086, collected along the Aguas Blancas Creek, about 25 km. south of El Centro, vicinity of Barranca Bermeja, Santander, 100 meters altitude, November 20, 1936, is also of this species. Aphelandra haughtii is easily recognized by its small, ovate bracts, bearing well-defined ocelli, by its diminutive, nearly glabrous bractlets, and long crimson corollas. The densely hirsute stems and costa of the upper surface of leaf blade are also very noticeable. It seems to have no close relative.